eTrade.com

ETrade was founded in the United States in 1982 and conducted its first online trade in 1983.  The firm’s Initial Public Offering (IPO) occurred in 1996 and the firm maintains its headquarters in New York City, with 30 satellite offices located throughout the United States.  E*Trade is overseen and strictly regulated by the United States Securities and Exchange Commission (SEC), which is one of the strictest regulatory agencies in the world.  Trading activities conducted by E*Trade UK, E*Trade Canada and E*Trade Australia are strictly overseen by financial regulatory agencies that oversee investments in each respective country.  

ETrade has always been at the forefront of the technological revolution by offering easy to use digital trading for investors of every level.  The firm provides all the tools and educational materials necessary for traders to research, place and follow trades in a variety of marketplaces around the globe.  

E*Trade was once known for its popular talking baby commercials and has worked hard to evolve into a quality brand that speaks to potential client targets known as “Type E*” who are investors that are independent, confident and not afraid to ask for help when needed. 

E*Trade’s founding principle was a determination to level the playing field for every type of financial investor using innovative tools, educational materials and professional advice to enhance trading activities of its clients.  Most of E*Trade’s activities are conducted online, but the firm maintains two national branch offices and over 30 satellite offices around the United States. 

E*Trade offers a wide variety of financial assets for trading including, stocks, bonds, futures, mutual funds, options and Exchange Traded Funds (ETFs).  The firm provides several trading platforms that include a mobile app and maintains a variety of security apparatus to protect clients’ personal information and trading activities. 

E*Trade also offers banking services to its clients that include checking accounts with debit cards that involve no ATM fees at 30 satellite branch offices throughout the United States.